Ever wondered how companies sell to other companies? Dive into these real B2B examples that reveal how industry giants and hidden champions drive growth, innovation, and long-term partnerships.
B2B Examples: Understanding the Core of Business-to-Business
Business-to-business (B2B) refers to transactions where one company sells products or services to another. Unlike B2C (business-to-consumer), B2B relationships are often long-term, involve larger transaction values, and are driven by logic, ROI, and strategic alignment. To truly grasp the power of B2B, we need to explore real-world B2B examples that illustrate how this model fuels global commerce.
What Defines a B2B Model?
At its core, a B2B model exists when businesses serve other businesses. This can include manufacturers selling raw materials, software providers offering enterprise solutions, or logistics firms managing supply chains. The key differentiator from B2C is the decision-making process—B2B purchases often involve multiple stakeholders, longer sales cycles, and detailed contracts.
- Transactions are typically high-volume and high-value.
- Marketing focuses on relationship-building and trust.
- Sales cycles are longer and require nurturing.
“B2B is not just about selling; it’s about solving business problems.” — Forbes
Why Studying B2B Examples Matters
Real-world B2B examples provide actionable insights into what works—and what doesn’t. They help entrepreneurs, marketers, and executives understand customer pain points, refine their value propositions, and design better sales funnels. By analyzing successful B2B companies, you can replicate strategies that have already proven effective in the market.
- Identify trends in customer behavior and industry demands.
- Learn how top companies position their offerings.
- Gain inspiration for product development and marketing.
Top 7 B2B Examples That Transformed Industries
Let’s explore seven powerful B2B examples that not only dominate their sectors but also redefine how businesses operate. These companies have mastered the art of delivering value, scalability, and innovation in the B2B space.
1. Salesforce: Revolutionizing CRM for Enterprises
Salesforce is a textbook example of B2B success in the SaaS (Software as a Service) world. Founded in 1999, it pioneered cloud-based Customer Relationship Management (CRM) software, enabling businesses to manage sales, marketing, and customer service from a single platform.
- Offers customizable dashboards and AI-powered analytics.
- Serves over 150,000 customers globally, including Amazon and Toyota.
- Generates over $30 billion in annual revenue (2023).
Salesforce’s success lies in its ecosystem approach. Through its AppExchange marketplace, third-party developers create integrations, expanding its utility across industries. This network effect makes it indispensable for large organizations. For more insights, visit Salesforce’s official site.
2. HubSpot: Inbound Marketing Powerhouse
HubSpot transformed how B2B companies attract and convert leads. By championing the inbound marketing methodology—creating valuable content to draw customers in—HubSpot built a comprehensive suite of tools for marketing, sales, and customer service.
- Provides CRM, email marketing, SEO tools, and automation.
- Used by over 200,000 customers worldwide.
- Publicly traded with a market cap exceeding $20 billion.
What sets HubSpot apart is its educational content. Its blog, certifications, and free tools have made it a go-to resource for marketers. This content-driven strategy not only generates leads but also builds brand authority. Learn more at HubSpot.com.
3. Shopify (for B2B): Empowering Wholesale and Bulk Sales
While Shopify is often associated with B2C e-commerce, its B2B capabilities have grown significantly. With features like wholesale pricing, bulk ordering, and custom catalogs, Shopify enables manufacturers and distributors to sell directly to retailers and other businesses.
- Launched Shopify Markets and B2B Sales Channels in 2022.
- Supports multi-currency, tax compliance, and international shipping.
- Used by brands like Gymshark and Allbirds for B2B operations.
Shopify’s move into B2B reflects a broader trend: the convergence of B2B and B2C experiences. Businesses now expect the same ease of use and speed they get as consumers. Explore Shopify’s B2B features at Shopify B2B.
B2B Examples in Manufacturing and Supply Chain
The backbone of global trade lies in manufacturing and supply chain operations. These B2B examples show how companies enable production, logistics, and distribution across continents.
Caterpillar Inc.: Heavy Machinery for Industrial Giants
Caterpillar is a global leader in construction and mining equipment. It sells bulldozers, excavators, and engines to governments, contractors, and energy companies. Its B2B model relies on durability, service contracts, and financing options.
- Operates in over 180 countries.
- Offers Cat Financial for equipment leasing and loans.
- Provides remote monitoring and predictive maintenance via Cat Connect.
Caterpillar’s digital transformation has enhanced its B2B value. By integrating IoT sensors into machinery, it delivers real-time performance data, reducing downtime and increasing efficiency for clients. More at Caterpillar.com.
Intel: Powering the Tech Ecosystem
Intel designs and manufactures semiconductors sold to computer makers, data centers, and automotive companies. As a core component supplier, Intel operates deep within the B2B tech stack.
- Supplies processors to Dell, HP, Lenovo, and cloud providers.
- Invests heavily in R&D for AI, 5G, and autonomous vehicles.
- Generates billions in revenue from enterprise clients.
Intel’s B2B strategy focuses on innovation and partnerships. Its foundry services aim to compete with TSMC by offering chip manufacturing to other tech firms. This expansion highlights how B2B players evolve to meet market demands. See Intel’s business solutions.
B2B Examples in Software and Technology Services
Technology has become the engine of modern B2B commerce. These B2B examples demonstrate how software companies deliver scalable, secure, and intelligent solutions to enterprises.
Microsoft Azure: Cloud Infrastructure for Enterprises
Microsoft Azure is one of the leading cloud computing platforms, competing with AWS and Google Cloud. It provides infrastructure, AI tools, and enterprise-grade security to businesses of all sizes.
- Used by 95% of Fortune 500 companies.
- Offers hybrid cloud solutions for seamless on-premise integration.
- Supports compliance with GDPR, HIPAA, and other regulations.
Azure’s strength lies in its integration with Microsoft 365 and Dynamics 365. This ecosystem lock-in makes it attractive for organizations already using Microsoft products. Additionally, its AI and machine learning tools help businesses automate processes and gain insights. Discover more at Azure Official Site.
ServiceNow: Automating Enterprise Workflows
ServiceNow specializes in digital workflow automation. Its platform streamlines IT service management (ITSM), human resources, customer service, and security operations.
- Used by companies like Netflix, American Express, and Unilever.
- Reduces manual tasks and improves operational efficiency.
- Offers AI-powered virtual agents and process mining.
ServiceNow’s success comes from solving complex internal challenges. By automating workflows, it helps businesses reduce costs and accelerate decision-making. Its Now Platform is highly customizable, making it suitable for diverse industries. Learn more at ServiceNow.com.
B2B Examples in Logistics and Distribution
Efficient logistics are critical for B2B operations. These B2B examples highlight companies that move goods, manage inventory, and optimize supply chains for other businesses.
FedEx: Global B2B Shipping and Fulfillment
FedEx is not just a courier; it’s a vital B2B partner for e-commerce, healthcare, and manufacturing sectors. It offers freight, express shipping, warehousing, and supply chain consulting.
- Handles millions of shipments daily for business clients.
- Provides real-time tracking and temperature-controlled logistics.
- Offers FedEx Fulfillment for direct-to-consumer and B2B order processing.
FedEx’s B2B services are tailored to high-volume, time-sensitive needs. For example, its healthcare division manages the transport of vaccines and medical devices with strict compliance standards. This reliability makes it a trusted partner in critical industries. Visit FedEx Business Solutions.
Flexport: Digital Freight Forwarding Revolution
Flexport is a tech-driven freight forwarder that simplifies international shipping. It combines logistics expertise with a user-friendly digital platform, offering real-time visibility and analytics.
- Serves thousands of importers and exporters.
- Provides customs brokerage, cargo insurance, and carbon reporting.
- Backed by investors like Google Ventures and SoftBank.
Flexport’s platform replaces outdated email and spreadsheet-based systems with automation and transparency. This digital transformation reduces errors, delays, and costs—key pain points in global trade. Explore Flexport’s services.
B2B Examples in Professional Services and Consulting
Not all B2B companies sell products. Many thrive by offering expertise, strategy, and advisory services. These B2B examples show how knowledge-based firms create immense value.
McKinsey & Company: Strategic Consulting for Global Leaders
McKinsey is one of the world’s most prestigious management consulting firms. It advises CEOs and executives on strategy, operations, digital transformation, and organizational change.
- Works with Fortune 500 companies, governments, and NGOs.
- Charges premium fees based on impact and expertise.
- Known for data-driven insights and industry research.
McKinsey’s B2B model relies on intellectual capital and trust. Its consultants deliver tailored solutions that often lead to multi-million-dollar transformations. Despite controversies, its influence on corporate decision-making remains unmatched. Learn more at McKinsey.com.
Deloitte: Audit, Tax, and Advisory Powerhouse
Deloitte is one of the Big Four accounting firms, offering audit, tax, consulting, and financial advisory services. It serves clients across industries, from startups to multinational corporations.
- Generates over $60 billion in annual revenue.
- Operates in 150+ countries with 400,000+ professionals.
- Offers cybersecurity, ESG, and digital transformation services.
Deloitte’s scale and diversification make it a dominant B2B player. Its consulting arm helps businesses navigate regulatory changes, adopt new technologies, and improve performance. This holistic approach strengthens client retention and cross-selling. See Deloitte Global.
Emerging B2B Examples in Niche Markets
Beyond the giants, innovative startups are redefining B2B in specialized sectors. These B2B examples highlight agility, niche focus, and disruptive business models.
Canva for Enterprise: Design Democratization at Scale
Canva, known for its user-friendly design tool, has expanded into B2B with Canva for Enterprise. It enables teams to create branded content collaboratively, with centralized brand controls and analytics.
- Used by companies like Zoom, Salesforce, and Accenture.
- Offers SSO, team permissions, and brand kit management.
- Integrates with Slack, Google Workspace, and Microsoft Teams.
Canva’s B2B success lies in simplifying design for non-designers. By reducing reliance on creative agencies, it empowers marketing, HR, and sales teams to produce professional content in-house. This efficiency gain drives adoption. Visit Canva Enterprise.
Toast: All-in-One Restaurant Management
Toast provides cloud-based POS systems, payroll, inventory, and online ordering tools for restaurants. It’s a B2B solution tailored to the foodservice industry.
- Serves over 50,000 restaurants in the U.S.
- Offers integrated payment processing and lending.
- Helps restaurants manage labor costs and customer loyalty.
Toast’s deep industry understanding sets it apart. It doesn’t just sell software—it partners with restaurants to improve profitability. Its ecosystem includes hardware, software, and financial services, creating a sticky product suite. Learn more at Toast Restaurant POS.
Key Takeaways from These B2B Examples
These B2B examples reveal common success factors across industries. Whether in tech, manufacturing, or services, the most effective B2B companies share certain traits that drive growth and customer loyalty.
Customer-Centric Problem Solving
The best B2B companies don’t sell products—they solve problems. Salesforce addresses sales inefficiency. HubSpot tackles lead generation. Caterpillar reduces equipment downtime. Their value proposition is rooted in tangible business outcomes.
- Focus on ROI and measurable impact.
- Offer consultative selling rather than transactional pitches.
- Use case studies and testimonials to prove value.
“Customers don’t buy products; they buy better versions of themselves.” — Seth Godin
Scalability Through Technology and Automation
Technology enables B2B companies to scale without linear cost increases. SaaS platforms like ServiceNow and HubSpot can onboard thousands of clients with minimal marginal cost. Automation reduces manual work, improves accuracy, and enhances customer experience.
- Leverage cloud infrastructure for global reach.
- Use AI for predictive analytics and personalization.
- Build APIs and integrations to expand ecosystem value.
Long-Term Relationship Building
B2B success is not about one-time sales but long-term partnerships. Companies like Deloitte and McKinsey maintain client relationships for decades. They achieve this through trust, consistent delivery, and strategic advisory.
- Invest in customer success teams.
- Offer ongoing training and support.
- Develop loyalty programs and tiered service levels.
These principles, drawn from real B2B examples, provide a blueprint for any business aiming to thrive in the B2B space.
What is a B2B example?
A B2B example is a company or transaction where one business provides products or services to another. Common examples include software providers like Salesforce, manufacturers like Intel, and logistics firms like FedEx.
How does B2B differ from B2C?
B2B involves longer sales cycles, higher transaction values, and multiple decision-makers. B2C focuses on individual consumers, emotional appeals, and faster purchases.
What industries are most active in B2B?
Technology, manufacturing, logistics, professional services, and healthcare are highly active in B2B due to their reliance on business partnerships and supply chains.
Can a company be both B2B and B2C?
Yes, many companies operate in both spaces. For example, Apple sells iPhones to consumers (B2C) and provides enterprise solutions to corporations (B2B).
What makes a B2B model successful?
A successful B2B model focuses on solving business problems, delivering measurable ROI, building long-term relationships, and leveraging technology for scalability.
From tech giants like Microsoft to niche innovators like Toast, these B2B examples showcase the diversity and power of business-to-business commerce. They prove that success in B2B isn’t just about selling—it’s about creating value, driving efficiency, and building trust. By studying these models, businesses can refine their strategies, improve customer engagement, and achieve sustainable growth. Whether you’re launching a startup or scaling an enterprise, the lessons from these real-world examples are invaluable.
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